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Recently, I wrote a blog post recapping a Phoenix PRSA discussion on new marketing strategies and tactics. The luncheon discussion provided so much information that I decided to make the recap a two-parter (you can read the first post here). As most of us understand, there are content opportunities everywhere, and the means of delivering all of this content pop up daily. Here are tips on some of the new social media and marketing tools and ways to deliver content.

IFTTT. It seems like there is an acronym for everything these days. If This Then That is a free service that lets you automate tasks in the digital realm. The website offers different recipes to create connections between products and apps. Some example recipes are, “If I post a picture on Instagram then save the photo to Dropbox. Automatically tweet my WordPress blog posts. Automatically post Instagram photos to Twitter as embedded photos, not links. If there is an upcoming event on my Google Calendar then send a text message reminder with the event name, time and address.” The possibilities for recipes continue.  When you receive a new Twitter follower, you can use IFTTT to tweet the new follower a welcome message.

Are you looking to create better content? It helps to know what topics are being talked about among your audience. With services like Keyhole and Social Ears you can track conversations happening in real-time on the Internet.

Maybe you do not know who your audience is yet. If you have a WordPress site, you can install a plug-in to understand your site’s visitors. It is called Leadin. The plug-in gives insight such as what pages each visitor clicks on, duration of each visit and even what social networks the visitor uses. If you have a form on your website that a visitor completes then Leadin will automatically add them to your contact list and record their visit history. It is a helpful service to learn about your audience’s behavior and to understand what content interests them.

But, you could have amazing, targeted content to your specific audience, but your audience size is not what you would like it to be. Manage Flitter provides you with tools to grow your audience. You can sort your followers and following lists by a range of criteria, find new people to follow with a comprehensive search, learn when most of your followers are online so you schedule tweets appropriately, track keyword mentions, and much more.

If you are looking for a simple analytics solution then Simply Measured is a great resource that builds reports across all platforms and will even automatically send them to a team or client each period.

Automated tools make social media efforts easier, but content and engagement are the keys to success.  Have you tried any of these services or services alike? What do you like to use?

Shelby Ray
Shelby Ray
A former HMA Public Relations employee.

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