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Now that the onslaught of campaign ads is behind us, we have been overrun with color-coded new car ads.  For the most part – it’s ads for RED cars, as if they are sleighs.

I’m sure the millions spent on research indicate that red cars show better on TV, especially with snowy backdrops around the holidays -- unless you want to class things up a bit.

In the course of one evening of watching football, here’s what I saw:

Dodge Dart, Charger and Challenger – all red.

Hyundai – all red.

Ford Focus – all red.

Then, finally, we got away from all red to half and half:

Mercedes – red = naughty; white = nice.

There were token Buick Enclave, Honda and Camry spots with no red vehicles shown.  There was also a RAM Truck spot with a dark, macho truck on display.  But then as the night progressed, there was a run on silver, which research must show indicates a certain level of class and sophistication:

Toyota Tundra – silver.

Lexus – silver.

Jaguar – silver.

Audi – silver.

Lincoln – silver.

I am going to be in the market for a new ride in the next couple months.  I can guarantee it will not be red.  And probably not silver.

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio


  1. Scott Hanson says:

    Jeeps are among those who don’t force-feed “red.”

  2. Andy says:

    In house… the cars are either dark blue, or metalic (silver and bronze). This was less by choice, and more by what was available.

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