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Big Chef Tom - Runner-Up a Winner Too

It’s no secret that I am addicted to reality television. With the exception of Amazing Race and Big Brother, I watch it all.

Go ahead, judge.

Now that you are done judging, how about how so many reality TV competitions are using their programs as focus groups – a mainstay for surveying trends and a useful asset to any marketing campaign – for other shows?

Take The Next Food Network Star, for example. Just this last week, they announced their winner. However, they also noticed how many fans absolutely adored the runner-up, nicknamed Big Chef. So, at the end of the winner’s press release, guess what we found – an announcement that Big Chef would get his own show as well.

And the Food Network is not alone. VH1 used its many romance reality programs – from Flavor of Love to Rock of Love – to birth new programs such as Real Chance of Love and Daisy of Love. Bravo TV did the same with Top Chef – after seeing the popularity of judge Gayle Simmons and the chefs’ inability to craft sweet treats – they announced there would be a Top Chef Just Desserts show hosted by Simmons starting any day now.

These are just a few examples, but WOW – I have to tip my promotional hat to reality TV and its clever way to test potential new stars and shows. What do you think?

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio


  1. Yvette Roeder says:

    I admit that I was one of those people who wanted Big Chef to win it all. It really didn’t matter to me that the other two finalist produced better fare because, well, hell, I couldn’t taste their food anyway. But I had to sit there and watch all three. Big Chef’s charisma won me over, and judging from his upcoming show, he won a lot of people over.

    Hooray for reality TV junkies!

    P.S. Poor Cooking con Sabor… : (

  2. It’s called Accounting. Little real Math is involved.

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