It’s no secret that I am addicted to reality television. With the exception of Amazing Race and Big Brother, I watch it all.
Go ahead, judge.
Now that you are done judging, how about how so many reality TV competitions are using their programs as focus groups – a mainstay for surveying trends and a useful asset to any marketing campaign – for other shows?
Take The Next Food Network Star, for example. Just this last week, they announced their winner. However, they also noticed how many fans absolutely adored the runner-up, nicknamed Big Chef. So, at the end of the winner’s press release, guess what we found – an announcement that Big Chef would get his own show as well.
And the Food Network is not alone. VH1 used its many romance reality programs – from Flavor of Love to Rock of Love – to birth new programs such as Real Chance of Love and Daisy of Love. Bravo TV did the same with Top Chef – after seeing the popularity of judge Gayle Simmons and the chefs’ inability to craft sweet treats – they announced there would be a Top Chef Just Desserts show hosted by Simmons starting any day now.
These are just a few examples, but WOW – I have to tip my promotional hat to reality TV and its clever way to test potential new stars and shows. What do you think?