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Scott Reading to Cora 3Special events are an integral component to the public relations smorgasbord.

Next week, the National Education Association (NEA) will hold its annual Read Across America event, a reading motivation and awareness program that calls for every child in every community to celebrate reading on March 2, the birthday of beloved children's author Dr. Seuss.

The idea was launched in In May 1997, when a small reading task force at NEA came up with the big idea. "Let's create a day to celebrate reading," the group decided. "We hold pep rallies to get kids excited about football. We assemble to remember that Character Counts. Why don't we do something to get kids excited about reading? We'll call it 'NEA's Read Across America' and we'll celebrate it on Dr. Seuss's birthday." And so was born on March 2, 1998, the largest celebration of reading this country has ever seen.

I am going to be a part of the celebration this year.   The tremendous media relations effort surrounding my book, “Who is Gym?”, has prompted a couple of invitations to me from schools who’d like to have me participate in their Read Across America events.

So, to help celebrate this year, I will be reading excerpts from “Who is Gym?” to sixth-graders at Cocopah Middle School in the morning, and to students at St. Thomas the Apostle School in the afternoon.

It’s not the nursery rhymes and “Pout Pout Fish” type books I’m used to reading to my granddaughter, but I am looking forward to reading my own stuff!


Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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