Hall of Famer Randy Johnson has undergone quite a makeover.
As a player, he wasn’t really liked by his teammates, except when he was pitching. And he certainly wasn’t liked by his opponents, who struck out more than 4,000 times against him.
He was nasty, unfriendly and downright rude to many both on and off the field.
But now that he’s retired, Johnson has turned a new leaf.
He’s become personable, friendly, approachable and is even appearing in local commercials.
During recent interviews, he has demonstrated a sense of humor. As a special assistant for the Arizona Diamondbacks, he has shared some of his experience and expertise with some of the organization’s young pitchers. And, in the community, he has become a champion for Wounded Warriors.
For sports icons and community and business leaders, it’s better to be liked. Similar to businesses, doing what it takes to stay on the right side of that ledger is important. Practicing good PR is not an option, it’s a requirement.