Public Relations is a strategy, not something you buy off the shelf.
Far be it for me to knock the entrepreneurial spirit. It is one of the things I value most about our clients, the willingness to take a risk.
But the announcement of the PR Store opening in Phoenix makes me uncomfortable. Our industry has spent years convincing clients and our organizations that public relations is a strategic part of any good business plan. That it must be well thought-out and budgeted for. It is not something that can or should be purchased off the shelf.
Public relations is not a commodity, we shouldn't sell it the same way as we sell shirts and ties.