Play It - Don't Say It: The Power of Digital Video for Communications
During this breakout session, we learned how to create content where people already are, not where we want them to be (our websites, our client's websites, etc...). Basically, all about one of my favorite online obsessions - You Tube. I personally love creating video for the web, but really wanted to learn better - and more creative - ways to do it.
Admitted geek Pete Deutschman from the Buddy Group in California led the session and provided us with very recent data, released yesterday, on video:
Q: Why such a video lift?
A: Geeks like Pete! Basically, it is easier now via technology and the people who led the charge for it online. And a special thanks to the geeks at Google who bought You Tube and really made it all happen in a relatively short amount of time.
Pete then reviewed places we need to be with out video - You Tube was the major leader by about 100 miles, followed by Yahoo (in decline), Facebook (increasing by the day). He also talked about what this means to us:
Keeping consumers engaged is the key to delivering your message! How?
A full report from this session will be available later tonight for those who want to go deeper. I will link to it as soon as it's made available.