Nike – Just DON’T Do It
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#MediaMonday – Chris Casacchia
May 24, 2010
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For those of you - and there were A LOT of us - who attended this morning's PRSA May Media Breakfast with all five local television stations - PHEW, what a morning!

It was so interesting to hear about the many similarities and differences from station to station.

For example, all news stations are looking for your pitches on Sunday and Monday - keep 'em coming! But, if you have an event outisde of the Phoenix-Metro area, be honest about how newsworthy it really is. In fact, ask yourself "Is the 30 seconds we might get really worth a reporter making a four-hour roadtrip?"

Further, while 12 News does NOT want information about a groundbreaking, LNS wants them in droves.

But, don't take my word for it. Let's hear from the panelists themselves.

For FOX 10's Keith Yaskin from the media breakfast, please click here.

For 12 News' Kevin Curran, please click here.

For 3TV's Marcy McMacken, please click here.

For LNS/CBS 5's Jen Jones, please click here.

For ABC 15's Ali Dugaw, please click here.

And, as always, we had our cameras out all morning. Enjoy the photos from the event here and please feel free to submit comments below on what you found most interesting about this morning's event!

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

1 Comment

  1. Dave Murrow says:

    Excellent! So great you captured a lot of it, for guys like me who were unable to go. THANKS!

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