But none of them comes close to the overall visit to the Heineken Experience in Amsterdam. Heineken wins.
It's billed as a chance to "meet the beer." Yep. Had the chance to be near the Heineken Shire horses in the stable walk, watch/participate in a "what it's like to be brewed" 4-D experience complete with droplets of foam, interact with James Bond as a reminder of the beer's key product placements, play in a foosball game amidst a World Cup-like crowd and the beer's sponsorship signage, relax in a nap-inducing comfy chair in which I think every Heineken TV commercial ever made was played, cut my own music video in Flemish in the middle of a young, frenzied Heineken-fueled crowd and, of course, pour and taste "my own" product sample.
Truly a Heineken experience. Almost like living in your own beer commercial.
Oh, and on top of all that -- it was one of the few places I've seen in Europe that is wheelchair accessible. Commendable is an understatement.
I like other beers better, but I cannot think of a more compelling way to connect with the customer than what I saw and did at the interactive display at the world of Heineken. Refreshing to say the least -- just like the Super-Cold Heineken and its ice-packed tap.
Ever been to anything similar?