PRSA Western District Conference – Off Topic!
April 23, 2009
Meet the Media
April 23, 2009
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Cision is leading this PACKED breakout session...and I am under the air vent being blasted to within an inch of my life so forgive me as a shiver profusely during this post.

Some takeaways:

  • You need to have a social media policy for your brand or your client's brand - starting with one for your employees.
  • 1st steps to social media engagement:

Determine goals

Find target community

LISTEN (treat community and social network like a girlfriend!)

Share content

Create content

  • Rule of thumb - unless you are a superstar, DO NOT blog less than a few times a week!
  • Be prepared for it to creep out of your 9-5 workday
  • Facebook - 65 million unique visitors/month, making it king
  • Most companies have Facebook page rather than profile
  • Can't control who fans are, but you don't have to "friend" back
  • But what if you have major privacy issues and competitor list - Competitors can poach easily so don't give away farm
  • Twitter - 10 million unique visitors/month (may be higher b/c f tweet deck and other)
  • Friend Feed - 220,000 users - Way to aggregate yourself - one-stop shop of all of your social destinations but not great for outreach
  • SEO Benefits of Social Media:

It isn't MAGIC!

Submit your blog posts, videos and more to social news sharing sites as part of larger mix of interesting content

Use DIGG and Delicious - they boost your search immediately

Don't repeat key phrases - Google will discount you and know you are trying to trick them (and their users!)

  • Traditional Metrics to prove worth of Social Media and blogging:

Unique visitors/month

Email subscribers

RSS subscribers

Time spent

Unique monthly sessions

  • Some homework - check these out: for free to check things out

  • Social Metrics that matter:

Inbound links (through Google is easiest)


Unique comments

Comment engagement

Citation on social bookmarking and news sharing sites

  • What do you do with all these stats - look for patterns. This works for figuring out good bloggers to pitch and as reasoning to boss or clients that you need to be reaching out to that site
HMA Public Relations
HMA Public Relations
We’ve been creating in-depth, personally crafted campaigns to reach benchmarked milestones and goals since 1980. While the tools of our trade have evolved over the years, our strategies remain unwavering.

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