José Luiz Schiavoni, chief executive of São Paulo, Brazil-based PR firm S2 Comunicação Integrada, has assumed leadership as president of PRGN. Schiavoni previously served as vice president of the network. He takes over from Frank Cullen of Dublin, Ireland-based Cullen Communications. Schiavoni is the first PRGN president from South America, and the first to come from outside Europe and the United States.
“To be the president of such an amazing organization is a challenge and an honor for me,” said Schiavoni. “Public relations services have evolved to become a very strategic role in organizations in this connected, globalized world. PRGN is a talented group of world-class professionals with many years of experience in the field. We share not only clients and best practices – we collaborate to define trends in the PR industry.”
“Among my priorities as the new president are to bring together our members’ experience to win international PR projects and bids and grow PRGN’s presence in other markets such as Eastern Europe and Asia,” said Schiavoni.
At the São Paulo meeting, PRGN also elected the PRGN governing cabinet – Patricia Perez of VPE Public Relations (Los Angeles) as president-elect, Derek Jones of Currie Communications (Melbourne) as secretary and Joe Ledlie of The Ledlie Group (Atlanta) as treasurer.