Are your Pitches Trash?
March 5, 2015
#MediaMonday – Amanda Goossen
March 9, 2015
Photo Credit: PRSA Phoenix New Pros

Photo Credit: PRSA Phoenix New Pros

One of the things I love about working in public relations is the support system I get from the Phoenix PRSA Chapter. Being a part of an active organization where you can meet new and experienced PR pros has a ton of benefits – being able to meet people, getting insider tips, relating to others who experience similar situations in the workforce – the list goes on and on!

On Wednesday night, the Phoenix PRSA New Pros committee put on a PR Speed Dating Happy Hour at Bliss ReBAR in downtown Phoenix. The new pros in attendance got the opportunity to ask away about all sorts of industry questions to the experienced pros in a casual setting (note the sandwich in my one hand and a pen in the other).

There were many words of wisdom throughout the night. Here are a few:

  • We have to get beyond the news release and use other tactics that are quicker to read.
  • Some media outlets want your pitch to be under a 100 words! Being able to write in sound bite form will make this easy – thankfully we should all be used to this type of writing from using Twitter so often.
  • Remember the subject line in an email is one of the most important parts. Sometimes that’s the only thing that gets read.
  • Reporters don’t always want to interview the CEO of a company. They’re looking for a story with real people that readers can relate to more.
  • Make sure you have your experts in line before you pitch. It’s an awful situation when you line up an interview with a reporter and then your expert or client is unavailable.
  • Remember, sometimes you have to be the bad person with your client. You don’t want to always be a yes-person because that does your client a disservice. You’re there to counsel them.

These are only a handful of the many takeaways from the night. If you’re new in the PR world then you should consider joining your local PRSA or PRSSA Chapter and attend these type of events to learn more and meet awesome people.

For all the experienced pros out there, what random piece of advice do you have to share with us new pros?

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

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