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January 20, 2015
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DeathtoStock_Creative Community7 (1024x683)Oy vey.  A recent article in PRWeek claims that students majoring in public relations no longer need advanced writing courses.  The author’s theory is the time saved in those classes could be better spent in other related courses such as management, finance, leadership, etc.  It is important to note that the author is a teacher at the University of South Carolina.

Let me say that this concept could not be further from the truth.  You need to be an excellent writer to be successful in this profession.  Whether you are putting together content for a client’s brochure, writing a speech for a CEO, an update memo for your team, drafting a news release or penning a blog post, your ability to put words together in a clear and concise manner is critical.  And equally as important, you have to enjoy writing.  And the more you do it, the better you become.

Do I want the people working with us to have a well-rounded education? Of course, I do.  And I do pay attention to the other classes they took in school.  But if I don’t see that they have a good writing background and have taken a variety of PR or journalism classes (strategy, ethics, etc.) chances are they are not getting an interview.

So to all the aspiring PR professionals out there, register for those writing courses.  I promise you, it will be worth it.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

1 Comment

  1. […] of what we do. My friend and fellow Counselors Academy member, Abbie Fink, says it well in her recent post on the HMA Public Relations […]

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