Anyone who contributes to a blog can tell you that brainstorming a topic is not always as easy as commenting on current events or venting about how the Bachelor actually gave that girl a rose. Without a doubt, someone somewhere has written on your topic before.
But that’s not to say there isn’t plenty to be said about that particular topic. Still, there are some blogs that seem to reappear over and over, beating their points into us like political commercials on an election year (which nearly four months later still haunt my dreams.)
Here are some blog topics that I would be happy to never read again:
Ditch the news release– The interweb has been telling us the “release is dead” since 2009. Apparently, its official TOD will be this Tuesday, March 5. The way we deliver news is changing, and so is the way we PR folk get our message to those that deliver the news. But the release is hardly dead – I have never heard a journalist say they’d prefer not to get a release (unless purely talking about volume) and often hear that it is still the easiest way to get your story across with your key messaging. Sure, maybe you’ll want to throw in some tweetable bullet points or disguise it as an infographic, so call it what you may, it is still releasing the news.
Making a case for content- Maybe I’m missing something here. Should content creation and SEO work together? What do you have if you don’t have content? Yes, tell us how to incorporate SEO and other “content killers” into our earned media, but even with the #1 search result on Google, a site with no content is nothing but wasted space.
Millennials are Entitled– This may not be specific to PR, and I may be a little bit biased seeing as I am smack dab in the Millennial age group (18- to 33-year-olds), but we get it. You don’t like us. At least, you don’t like our tendency to overshare online, our helicoptering parents who still help us with our taxes and sense of humors molded from ‘90s shows like Seinfeld and Married with Children. We’re snarky, we’re privileged, and we’re more social media savvy than you. But we are also hard-working, over-achieving and extremely self-critical. In fact, Millennials and Gen-Xers (34- to 47-year-olds) are the most stressed out generations. And it’s not that I’m denying our flaws or disagreeing with all points…I’m just tired of reading about it. I’ve got my own snarky blogs to write.