#MediaMonday – Tucson Foodie
March 2, 2015
Dear Inc Magazine
March 4, 2015
Show all

MarcolinReading the Sunday paper, I came across this ad for Marcolin Eyewear.  I had never heard of this company, but was drawn to read it because of its simplistic and straightforward message.

Due to a recent acquisition, the company is closing its Scottsdale headquarters and will be relocating it to New Jersey.  Some of the employees will relocate, but others will be staying in the Valley and will receive severance packages.

Like many large companies, Marcolin is offering outplacement services such as workshops and programs to assist these employees with their job search.  But most impressive to me was the last sentence of the ad. In bold print, the company is offering to talk to Arizona employers who are hiring and gives a local phone number to the HR team to receive profiles of available staff.

Nice job, Marcolin.  To recognize the needs of your employees and to be available to offer assistance is indeed impressive.  But to do so in such a public way demonstrates to me that you spent some time with HR and perhaps even your communications team to discuss what this type of closure will mean not only to you and your team but to the Valley’s business community as well.

Being proactive is always a good idea.  Kudos to you for recognizing it and acting on it.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

Leave a Reply

Your email address will not be published. Required fields are marked *