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April 7, 2009
Letters to the editor are a great communications tool…until they’re not
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abbie3My friend and colleague, Martin Waxman of Palette Public Relations in Toronto, may be on to something when it comes to pitching business. He suggests speed-dating with the client. Forces the agency to quickly and efficiently share their capabilities and the client sees all the options in one quick and easy way. Check out his post and see if you agree.

HMA Public Relations
HMA Public Relations
We’ve been creating in-depth, personally crafted campaigns to reach benchmarked milestones and goals since 1980. While the tools of our trade have evolved over the years, our strategies remain unwavering.

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