Some sponsored business events are so good that they become “must-attends,” like the Business Journal’s annual Book of Lists party, among others.
The credibility associated with the event is typically bolstered by the impressive list of attendees, both in quality and quantity. It is also something that can provide a decent news hook for your client’s accomplishments if you are one of the honorees at said event. HMA spends considerable time preparing and submitting nominations on behalf of our clients. We do so for the recognition that these honors bring, as well as the opportunity for additional media coverage.
But is important to note that while these are well-deserved honors, events such as Best Places to Work, Most Influential Women in Arizona, Most Admired Companies or Health Care Heroes, for example, are sponsored by a media outlet, thus making it difficult to gain media attention from a competing publication.
It is unlikely that a competing business publication will include a mention about another publication’s “award winners,” so be sure to take that into consideration when submitting a client or colleague for one of these local business awards.
The same is often true for community events as well. If a media station is a presenting sponsor it may be difficult to get another in the market to cover it – even if it’s a slow news day and your event is bona-fide newsworthy.
Just a couple things to keep in mind as you work to get as much as you can out of your media relations efforts.