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Former HMAer Beth and Abbie busily working away at the 2010 Copper Anvils with event emcee Javier Soto of 3TV

It’s that time of year again – Copper Anvil Call for Entries!

If you are new to the public relations industry – or not in it at all – the Copper Anvils are the annual awards given by the Phoenix Chapter of the Public Relations Society of America (PRSA). The event itself, which is set for September, will celebrate all of the best and brightest our industry has to offer.

HMA is busy working away on our 2011 entries – thanks in great part to the wonderful tips multi-year award winner Paula Pedene provided during her recent Copper Anvil Workshop. Below, we share some of the best insight she gave us:

General notes

  • Always looking for 4 main components. Research, thought process (plan), execution (how) and then measurement (outcome).
  • If you have sent in an entry before, review and use your scoring sheet as a guide
  • Always remember to include a budget
  • Good idea to start with a question to engage the audience
  • Judges like to see challenges you had and how you overcame them
  • Under objectives, be sure to include percentages and numbers. Be specific.


  • Use words like “to help shape”
  • Focus groups are informal research, formal research needs to be 100 people or more
  • Formal research > informal research


  • Start with “Based on the research…”
  • underline objectives
  • Outcome – was it the way you wanted it?
  • Key components judges will be looking for:
    • Research, planning, objectives, know publics, included budget. Good idea to mention how much of the budget was divided up between each individual in your public. For example: a budget of $5,000 divided by a community of 2,500 would mean $2/ person.
    • Note - in all entries, one public must be the media.
    • Did you meet your objectives?
    • Close with a nice closing sentence, something empathetic.
    • No matter what the project is, this is still the same formula that you would follow.

Good Luck and see everyone at this year’s event!

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

1 Comment

  1. I know we’ll have some great entriies.

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