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This morning marked the launch of the Phoenix Fire and Phoenix Public Transit Departments’ 4th Annual Personal Cool Campaign – where both agencies work together to reach out to bus and rail riders to remind them how to stay safe – and hydrated – during summer months.20090526120724120

Yvette Roeder from Public Transit, along with Captain Jay Arthur from Phoenix Fire and several others, both participated in several media interviews to launch the event this morning and members of both agencies were out at the Central Station and Sunnyslope Transit Centers passing out flyers on heat safety as well as generously-donated, summer-themed giveaway items including water, lip balm, sunscreen and sweet summer treats.

Some tips to stay “personally cool” from the Departments include:

  • Carry water (in a proper, sealable container while on the bus);
  • Cover up with a hat, sunscreen, sunglasses and/or an umbrella;
  • Know your bus departure time to avoid standing in the heat for expended periods; and
  • Limit direct exposure to sunlight from 10 a.m. to 4 p.m. when the sun’s rays are the strongest.

And, both departments urge the entire community to educate themselves about the two most common heat emergencies in Arizona:

  • Heat exhaustion, which is a mild form of stroke marked by heavy sweating, weakness, headache, weak pulse, fainting and nausea; and
  • Heat stroke, which is potentially fatal heat exhaustion and is marked by all of the symptoms above plus a mental status change and dangerous body temperature levels.

A special thanks to CIGNA HealthCare of Arizona, PowerAde, Subway Restaurants of Arizona, X Balm, John C. Lincoln Hospital, Circle K, Arrowhead Water and Dunkin’ Donuts for their generous donations.

For more information about the Personal Cool Campaign and its upcoming outreach event dates, please click here.

HMA Public Relations
HMA Public Relations
We’ve been creating in-depth, personally crafted campaigns to reach benchmarked milestones and goals since 1980. While the tools of our trade have evolved over the years, our strategies remain unwavering.

1 Comment

  1. David Landis says:

    I know you folks love living in Phoenix, but we stay cool the natural way in San Francisco – cooling fog all summer long. Oh, wait. . .sometimes it’s TOO cold here. Didn’t Mark Twain say “the coldest winter I ever spent
    was a summer in San Francisco?”

    Anyway, great campaign and congratulations. As usual, first class work from HMA.

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