November 10th came and along with it came Starbucks red cups! The #RedCupsCountdown is over! And as promised, my follow-up blog post about the controversy that would inevitably surround Starbucks’ second holiday cups.
But the inevitable controversy seems to have been evitable because get this—there’s NO controversy over the cups? Seriously. I browsed Google News and only came up with articles from last year’s cup controversy. No negative feedback so far. And it’s been a whole week.
Adweek has even gone so far to say Starbucks’ Christmas cups won’t offend anyone. I may need to retract my statement from my last blog post that you can’t make everyone happy because it appears Starbucks has done it.
This year’s design is actually 13 designs all created by us, the Starbucks consumers. It’s pretty well-known that those artistic souls draw on their Starbucks cups, whether white or red (check out #WhiteCupContest on Instagram).
“We hope this year’s red holiday cup designs express the shared spirit of the holidays as told by our customers,” said Sharon Rothstein, Starbucks global chief marketing officer in a Starbucks news release.
Well, I think it worked. I even scrolled through the replies on Starbucks’ tweet announcing the red cups were back, and still no bad feedback on a social media site people are known to get brand’s attention for poor customer service (see any airline’s Twitter replies).
So what can we PR folks take away from Starbucks incredibly successful red cups? Invite the community to become involved in your efforts. People want to know that their voices are heard and that they are included.