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id4-usaHere’s another case for being proactive when it comes to dealing with the media – even if you ARE the media.

PBS aired file footage of fireworks during its recent live broadcast of the July 4th celebration in Washington, D.C., “A Capitol Fourth.”

Granted, the weather in DC was cloudy on the Fourth, and the fireworks might not have made for great TV, but not sharing that with the live audience was misleading.

There’s always the History Channel or ESPN Classic for nostalgic footage.

And there’s always the opportunity to be out-front with your messaging.  Simply informing the viewing audience would have averted any perception of trickery.  It’s not like the weather forecast wasn’t available.

A quick statement explaining the decision, read by host Tom Bergeron, would have eliminated any criticism.  Everyone would have understood that PBS cannot control the weather.  Instead, Twitter blew up with humorous, digging tweets about PBS removing clouds from the sky and scaffolding from the Capitol.

Shame on any entity to allow speculation to run rampant when facts are available, but not made public.

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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