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How Has the Pandemic Changed the Way You Shop?
Marissa Baker | July 16, 2021
How has the pandemic changed the way consumers consume? This is the question social media platforms have been trying to answer. Learn more!
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Generational Marketing – Millennials vs. Gen Z
Justin Liggin | June 30, 2021
With Millennials and Gen Z beginning to separate themselves and establish distinct habits and patterns, it allows for PR pros and marketers to tap into these audiences through generational marketing. Hear from Justin Liggin on what marketers should be focusing on to target each generation.
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Popular Social Media Trends of 2021
Marissa Baker | June 24, 2021
We’re halfway through 2021 and as the second quarter comes to a close, it’s a good idea to review your social media channels and make any adjustments to current campaigns. Learn about the social media trends that can revamp your online presence.
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Social Media Updates That Can Help Your Business
Marissa Baker | Dec 2, 2020
How long have you been on social media? Many platforms have added recent updates that include story and shopping features.
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How harmful is social media?
Marissa Baker | June 5, 2020
Social media is making it easier for its users to spot mal-information by adding banners to educate and decelerate the spread of harmful information. Read more...
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Walgreens Takes Iconic Red Nose Digital, Championing Fight Against Child Poverty During Critical Time
HMA Public Relations | Apr 23, 2020
(PHOENIX – April 23, 2020) – Red Nose Day is back for the sixth year at Walgreens, with 240 locations across Arizona. While the mission to raise money to end child poverty remains more important now than ever, the iconic Red Nose is showing up slightly different. This year, together with Red Nose Day, Walgreens […]
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Insights from Influencer Report
Alison Bailin | Nov 12, 2019
The latest Morning Consult Influencer Report is in, focusing on how to engage Gen Z and Millennials. Check out Alison's thoughts on its findings!
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What motivates people to use social media?
Marissa Baker | Aug 20, 2019
Picture this: A room full of people and most of them are looking down at their phones. It is a classic picture for 2019, so it is no surprise that 45% of the world’s population uses social media, according to Famemass. On average, people are using social media almost an hour more now than they […]
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27 Local Girl Scouts Earn Gold Award, Most Prestigious Award in the World for Girls
HMA Public Relations | Mar 25, 2019
(PHOENIX – March 25, 2019) – Girl Scouts—Arizona Cactus-Pine Council (GSACPC) is pleased to award its most prestigious honor, the Gold Award, to 27 local girls this year. This distinguished award, considered the most difficult to earn, allows Girl Scouts to take action in their communities by tackling an issue they are passionate about and […]
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I am a martian millennial
Kelsey Makings | Feb 7, 2019
As much as I hate to admit it, I fall right into the “millennial” category — albeit, only by a few years. According to assumptions, this means I am dangerously addicted to my phone, I don’t know a world without the internet and I have an unhealthy need for instant gratification. Some of this is […]
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LinkedIn Most Popular Social Media Network for Fortune 500 companies
Abbie Fink | July 18, 2018
According to a recent research study conducted at The Center for Marketing Research at the University of Massachusetts, Dartmouth, LinkedIn continues to be the most popular social network for Fortune 500 companies (98 percent), but more and more are incorporating visual social networks such as Instagram, YouTube, and Snapchat into their social media strategy. The […]
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Public Relations Global Network (PRGN) Media Survey Reveals Growing Pressure on Reporters to Perform on Social Media
HMA Public Relations | Nov 30, 2017
(PHOENIX – Nov. 30, 2017) –HMA Public Relations, a founding member of the Public Relations Global Network (PRGN), one of the largest international networks of independent public relations agencies, announced today the results of a worldwide media survey that finds increasing pressure on reporters to produce multimedia stories and perform well on social media. The […]
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