By now you’ve heard the news that outdoor retailer, REI, announced that they were closing their stores Thanksgiving and the day after, paying their employees to #OptOutside.
I think it is a brilliant idea. Yes, it is going to cost the company money, not only in loss of sales, but the cost to pay its thousands of employees. But to me, the goodwill they’re generating, not to mention the amount of publicity that has aired over the last several days will come back tenfold to the company.
I applaud the move (and shared my opinion Linda Williams at Fox 10 Phoenix yesterday).
You can watch the video, here.