September 18, 2014
#MediaMonday – Randy Cordova
September 22, 2014
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Photo Via: ESPN

Photo Via: ESPN

While I am not the resident baseball expert in the office (that would be annual D-backs Fantasy Baseball player and former sportscaster Scott Hanson), I found myself with chills in recent weeks watching all of the Derek Jeter tribute commercials, especially this one from Gatorade and this one from Nike.

I mean, seriously – credit due to those advertising agencies. I even find myself NOT fast-forwarding commercials on the DVR to see them.

But I digress.

This post is actually about being a spokesperson and the face of a major brand.

In my opinion, Jeter has been the tried-and-true face of Major League Baseball since I was in high school (shout-out to Class of ’99!). Not only is/was he movie star good-looking and a starter on the most storied sports franchise in America, but he was never once suspected of steroid use nor was he ever in any type of major scandal on or off the field (ahem, NFL).

So, I ask both the sports fans out there AND those in marketing, PR and advertising – who’s up next? Now that the Yankees – and, really, Major League Baseball – are losing their captain, is there anyone who can take his place?

For that matter, with LeBron James back in Cleveland and beloved once more, is he still the de facto face of the NBA? Are the ageless Tom Brady and Peyton Manning still the faces of the NFL, or have they been replaced by all of the mounting villains in the league?

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

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