Admittedly, it is not often I read the Wall Street Journal.
Admittedly, it is not often I totally understand what I do read in the Wall Street Journal.
Admittedly, it is not often I laugh out loud while reading the Wall Street Journal.
But, all three happened to me this weekend.
While reading the scandalous tale of Groupon CEO Andrew Mason’s recent ouster from the once-drooled over online coupon site, I scanned across his “parting words.” His quote started off as so many of this variety do, at least those that are reviewed by a communications and compliance team: “After four and a half intense and wonderful years as CEO of Groupon, I've decided that I’d like to spend more time with my family.”
But, then it went on: “Just kidding - I was fired today. If you're wondering why... you haven't been paying attention.”
Upon investigation, I was able to find the full memo to Groupon team members, which does go into detail on specific issues for which he is leaving as well as his continued love for the brand and its accomplishments in the marketplace.
But, the Wall Street Journal didn’t have room for all that. All it printed was that “jokey, snarky quote of the year” nominee. Heck, it even called Mason “quirky” in the headline!
So, as a PR person who should be focused on key messages and helping to control communications for clients and brands, am I totally wrong for LOVING this quote?
I mean, come on, look at the guy!