I’m probably the last one you’d expect to write a blog post about the NFL. Those are usually written by Scott or Alison. But this topic caught my attention. Seems the NFL has decided to once again revise its social media policy, this time increasing the number of videos teams can post per platform during a game.
The NFL has seen a decrease in its television ratings, blaming some of that on the fact that people no longer need to watch a game to know what’s happening. Follow a stream on Facebook, Twitter or Snapchat and you can get the play-by-play as told through your friends and family.
I’m sure there are countless other reasons why TV ratings are dropping, but for me, access to these other forms of game action help me stay more engaged with the game and I know I sound smarter on Monday morning when the topic of the weekend games will inevitably come up during our staff meeting. I like learning from a die-hard Minnesota Vikings fan (my dad) about what he thought about the game just as much as I like hearing what the pundits have to say on SportsCenter.
Not all that different from when I was first starting out in the PR business working as the assistant PR director for the Fiesta Bowl. A position that I got because of my PR skills certainly not because of my knowledge of college football. But what I did learn early on was to watch a few highlight shows, read the sports page headlines and ask a few pointed questions about what transpired over the weekend and by the end of the week, I was conversing about football like I had done it my whole life. And became a college football fan.
So couldn’t the same thing be true today? So today’s sports fans may not be reading the newspaper, but they have access to team information, players and other fans like they’ve never had before. Maybe the NFL should focus on making those experiences just as important as watching it live on TV or in the stadium.