Instagram recently released its newest feature: Instagram Stories. It allows Instagram users to post a photo or short video that will disappear after 24 hours. Sound familiar? That’s because it’s almost an exact replica of the Stories feature on Snapchat’s platform. You can even draw and add emojis to your Instagram story, just like Snapchat.
I first heard about Instagram Stories on Twitter (honestly where I get most of my news) and my first thought was “Does Instagram own Snapchat?” No, they don’t. So my next thought was does this infringe upon Snapchat’s copyright or trademark? Apparently not. And Instagram isn’t trying to hide the fact that they made a copycat version of Snapchat’s idea. Instagram CEO Kevin Systrom actually admitted “Snapchat deserves all the credit,” when it came to the thought behind Instagram Stories.
Casey Neistat, one of my favorite YouTubers, posted one of the first tweets I saw related to Instagram Stories, where he compared Snapchat to Myspace and basically said Instagram Stories would lead to the death of Snapchat. I thought this was a bit over the top. Sure, Instagram Stories are nice, but would the 150 million daily Snapchat users really switch platforms for the same feature?
Then I opened Instagram and Neistat’s tweet made sense, especially for brands. Why? Here’s a few reasons.
While I think adding Stories was a very smart move for Instagram, I don’t think this is the end of Snapchat, but it might be the end of Snapchat Stories. Snapchat still has geotags, lenses (ex: the dog filter) and the ability to send photos and videos to only a select amount of people. Now it’s just a race to see which platform can get an analytics or insights tracker set up for the Stories feature first.