If you’ve read anything I’ve (Alison, that is) ever posted, you know I love two things – television and sports.
And, if you’ve ever met me, you know I just turned 30 – meaning I was in middle and high school during the height of NBC’s reign as the innovator and leader in network television with hits such as Seinfeld, Friends and ER, just to name a few.
Maybe that is why I am taking it so personally that NBC seems to have lost more than viewers over the past decade. It seems, especially with this new slot of midseason duds, they’ve lost their creativity and direction.
At a public relations agency, the loss of creativity and direction equals the loss of strategic ideas, which equals the loss of results, which equals the loss of clients.
Take a look at their new schedule, released recently. What is wrong with them? Can they right the ship? And why do other stations continue to roll right over them? Is it something the others are doing so right, or something NBC is doing so wrong?