As fast as the cars go – this is one area of the sport that has been in the slow lane.
Athletes, celebrities and others in various walks of life have embraced social media since it came onto the scene, but – at least for NASCAR drivers – not the blogosphere. Until now.
Or is it because the drivers are too busy to blog?
Keselowski said in a USA Today article about his blog:
“I’m thrilled with how that’s turned out and somewhat shocked I was the first person to do an authentic blog in NASCAR as a driver, at least. Because it can be a very, very powerful tool.”
It can be – and is – a powerful tool.
I’m just surprised it’s taken this long for a sport such as NASCAR that has a sophisticated marketing arm, to figure it out.