There is nothing that brings delight to my heart and soul quite like when disaster falls upon the Los Angeles Lakers (or, the Fakers, as they are called in my household – save for Jerry Buss, whom I actually kind of admired).
But this isn’t a blog about Dwight Howard.
Nor is it a blog about the once-lowly Clippers, who are – for the first time ever – way cooler than their building mates.
It is a blog about public relations – and the Lakers current, complete communications disaster.
In what is now my favorite article ever, none other than Forbes Magazine goes so far as to do a countdown of embarrassing ways the Lakers have mishandled their brand, image and even crisis situations as of late.
And the best part – the article goes so far as to praise the CLEVELAND BROWNS for doing a better job than the Lakers on their brand in the sports world and beyond!
Click here, and share this glorious moment with me.
A bonus – the article smartly points out what HMA has been saying for years: What people tend to nickname “PR Problems” are not really PR people’s faults, but “management’s [poor] reaction to internal and external events, some of their own making and some not, and how management has communicated those events to the media and their fans.
Welcome Back, NBA!