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Helen Slater and I may share sassy blond hair and the ability to effortlessly pull off a cape and boots, but that is about it.


Because she is Superwoman (well, Supergirl to be exact) – and I am not.

And thanks to – of all things – the PRSA Western District Conference last month, I am cool with it.

You see, during the multi-day communications conference, I chose to attend a session called “7 Lessons to Brand You” with Cyndee Wooley, APR. (Disclaimer: This blog is about to go off the rails, so if you want to learn more about the actual seven lessons, feel free to click here and continue considering me a Superwoman).

During the session, in order to determine what our personal brands truly were, we took a quiz about ourselves, much to this semi-professional Cosmo Magazine quiz taker’s delight. It started with a simple question: Name five personal and/or professional goals you wish to achieve in the next five years – and be honest. Eager to be the first one done with the quiz, I quickly scribbled the top five things that honestly came to my mind:

  • Lose weight (don’t lie – that’s your real number one too!)
  • Spend more quality time – and less housecleaning time – with my adorable hubby
  • Eat more great food and taste new wines
  • Offer to babysit my friends’ kids now and then so I will secure my place as the favorite “Aunt” before both the kids’ real aunts and my other friends catch on to my plan
  • Take my mom to Europe

Wait a second – where were the career goals, and why didn’t they come to mind until at least number eight or nine?

Now, don’t get me wrong. If you’ve met me, you know I am driven and dedicated to both my professional and charitable works. But here is the thing – they get a lot of my attention. Apparently, judging from the above, maybe a little too much lately?

So there it was – my brand is not, in fact, solely business superwoman – and I need to stop only doing things that brand me as such, both at work and at home.

My first step: I am headed off on an Alaskan cruise May 24 to June 1, where I will:

  • Trek a glacier and repel in a rainforest, helping me to potentially lose weight
  • Enjoy daily housekeeping service while watching Cirque-inspired theatrical productions and comedy shows, team trivia challenges and nightly karaoke jams with my hubby, quality time if I do say so myself
  • Hide from the ship’s kids’ club, so I will be able to come home refreshed and able to volunteer in babysitting duties for my friends
  • Wine taste every single day, thanks to Cellar Masters, and try chef-inspired specialties of the Pacific Northwest, thanks to Blu
  • Take a good, hard look at 2014 European sailing opportunities with my momma

Now it’s your turn – answer fast with the first things that come to your mind – what are your top five personal and/or career goals in the next five years? Surprised by your honest answers, too? Might yours inspire some changes in Brand You this year?

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

1 Comment

  1. Stephanie Lough says:

    Anyone else think of this commercial when first reading the title? MY BRAND!

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