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My 1st Annual Blog….Just kidding… Because shame on me -- it is not appropriate to say first annual and I blog more frequently than once a year!

In today’s #TipforTuesday (and in following weeks) I am going to go back to the basics on AP style.

This week is all about annual.

A common mistake that I see quite often is the use of first and second annual. According to the Associated Press (AP) Stylebook: "an event cannot be described as annual until it has been held in at least two successive years."

What does this mean? When you are holding an event simply don’t say first annual or second annual.

Instead you can use:

  • The first-ever event is being held
  • The inaugural event will be
  • For the second year in a row

In the past, it was just a given that an editor wouldn’t even look at something that said first or second annual. However, I heard recently that some publications are accepting of receiving and even publishing the words (gasp).

What do you think? Is it now ok to use or still a big no-no?

Rachel Brockway
Rachel Brockway
A former HMA Public Relations employee.

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