Miss Universe 2015: PR Pageant Ploy or Human Error?

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Miss UniverseIt was the pageant flub heard around the world.

As you may have heard, the 2015 Miss Universe pageant didn’t end well. While the first three hours of the televised pageant appeared to be seamless, it was in the last few minutes that had viewers stunned. And I mean, STUNNED.

As first time Miss Universe host Steve Harvey announced Miss Colombia as the 2015 Miss Universe, all seemed normal. For about five minutes. Miss Colombia waved to her raving fans donning the Miss Universe crown and sash, that is until Harvey came back out to announce there had been a mistake.

Harvey clarified that the crown had been given to the wrong contestant, through his human error of reading his cue card incorrectly. The winner was actually Miss Philippines. Can you say AWKWARD?

It took a few moments for everyone to register what was happening. It wasn’t until Miss USA whispered to Miss Philippines what had happened, that she made her way to center stage. Even then, Miss Colombia didn’t seem to have a clue what was happening until the reigning Miss Universe came to remove her crown and sash to return to its rightful owner.

Specifics aside, there is also chatter that this “accident” may not have been truly an accident, but a PR stunt to generate attention for the pageant. Earlier this year, the pageant was dropped by NBC while stilled owned by presidential candidate Donald Trump, then later picked up by FOX after Trump sold the organization. Maybe they were looking for some positive attention after all the drama surrounding the recent organization? If this was a PR stunt, it seems to have backfired, losing the pageant organization massive credibility, in just a few hours.

What do you think? Was the Miss Universe mistake truly a mistake, or a poorly executed PR ploy?

Caelen Tallant
Caelen Tallant
A former HMA Public Relations employee.

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