KLM is the first airline to join Facebook’s Messenger chat app, which is used by 800 million people worldwide.
In the year since Messenger for Business was launched, some big-name companies, such as Hyatt, Walmart, Uber and Lyft, have gotten on board. But now for the first time, KLM passengers will be able to check-in using the app.
A business has to have a broad-enough customer base for something this far-reaching to have an impact, and the companies mentioned above certainly do.
The app isn’t appropriate for all businesses, but for those who have such direct interaction and exposure to their customers, it makes great sense – similar to those who have embraced Twitter as part of their regular and ongoing customer communications.
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio