Producing content to embed your presence in the digital landscape
April 23, 2009
PRSA Western District Conference – Peter Shankman
April 24, 2009
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dscf1719During the final session of Thursday's jam-packed conference, I had the opportunity to hear how some of the west coast's news leaders like to be pitched including:

  • Russ Britt, MarketWatch
  • Scott Jagow, Marketplace Online
  • Patrick McMahon, LA Times

As we entrench ourselves in the blogosphere these days, sometimes people can dscf1720forget that a lot of the content is still coming from REAL journalists and traditional media outlets - traditional outlets that are working hard to make their content work in the online world.

Full information from our bloggers is up right now (or will be within an hour or two) here.

HMA Public Relations
HMA Public Relations
We’ve been creating in-depth, personally crafted campaigns to reach benchmarked milestones and goals since 1980. While the tools of our trade have evolved over the years, our strategies remain unwavering.

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