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Sorry to interrupt our regularly scheduled #MediaMonday column, but I have to say a quick THANK YOU to media vet Bob Costas.

During the Dan Patrick Show on Friday, Patrick wanted to have some fun with buddy/guest Costas and asked him to attempt an impression of Jim Nantz, the very distinct voice of the Masters, the most esteemed PGA tournament of the year held at the legendary Augusta golf course. (Backstory – each year at this time, the Dan Patrick show asks viewers to call in with their best Nance impression for fabulous prizes).

In an unexpected turn, rather than try his hand at a silly impression, he straight-up called out the entire Masters broadcasting crew for their complete lack of ever acknowledging the history of racism and sexism at Augusta. It was a completely unscripted, real moment – and something I have been wondering for years.

Watch it here.

Now, neither Costas nor I are suggesting that sportscasters should give political commentary during a professional sporting event. However, for many years, throngs of protesters have descended upon Augusta each April during the Masters – and never once has any CBS broadcasting crew made a single peep about it. When there is an elephant in the room, professional communicators shouldn’t have to pretend there isn’t.


Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio


  1. I think Bob Costas is the best in the business.

  2. for CBS during this period. Through 1966, he hosted a morning drive-time music/talk program for WCBS-AM radio in New York.

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