Making Up Your Own PR – When Life Gives You Lemons

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Lemonade Beyonce Public RelationsBeyoncé is back at it again, making her own news, this time with the release of her album, Lemonade, a little more than a week ago.  But, there is so much controversy around the album and lyrics that it is hard to tell what is real and what is not real and that is where I see a #PRproblem!

Mark Renfree, assistant content manager from PR News, recently wrote about how #PR can activate “Beyhive” buzz by doing two things:  embracing multimedia and the element of surprise. Now I don’t disagree with either of these ideas, but only where they are relevant to the client and the situation. But from what I have seen, I don’t know if creating a “Beyhive” buzz is what I want for my clients.

Here are a few examples:

The first being the so-called feud between Beyoncé and Iggy Azalea over the use of the word Becky. What started as Iggy calling Beyoncé out on Twitter for using the word, thousands of followers jumped into the middle and started defending both.

Secondly, people then started inferring that Becky referred to Rachel Roy, a fashion designer with whom Jay Z, Beyoncé’s husband, is rumored to have had an affair with. Two things happened with this.  The first is people got Rachel Roy mixed up with Rachael Ray, a well-known celebrity chef, and started attacking Ray on social media. Ray responded quite quickly and with humor and by providing some of her best lemonade recipes. Roy, however, seems to continue to be attached to the story, even though she has denied the allegations, and still continues to be attacked on social media.  #nightmare

Lastly, there is speculation about there even being a real feud with Beyoncé and Jay Z. That everything has been made up to help promote the album. There are so many issues that come with telling lies to promote a product that I really hope this is not true.

But from what I have seen so far, there are so many #PRproblems with the lemonade situation, that if this is what comes with creating a “beyhive” buzz, I say no thank you!

What do you think? Can any lemonade be made from these lemons?

Rachel Brockway
Rachel Brockway
A former HMA Public Relations employee.

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