Luxury and Lifestyle with PRSA Phoenix

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Luxury and Lifestyle with PRSA Phoenix

Luxury and Lifestyle with PRSA Phoenix

Last week, I attended the PRSA Phoenix Media Breakfast with a great panel of lifestyle and luxury reporters. It was an informational event and, as always, I like to share a little about what I learned with everyone!

Information and key tips from each panelist:

Sondra Barr is the managing editor of North Valley Magazine, 85085 magazine and 85086 magazine. Besides the fact that she is a die-hard Walking Dead fan, she also works with the Times Publications so the reach is even larger than before.
Key Point: Make sure that the content you are providing fits where you are pitching. She works in very specific areas of town and the content needs to fit those areas.

Susan Lanier-Graham is a freelance writer who covers luxury travel, food, wine, spas and lifestyle. She is currently the editor of, but is also a regular contributor to Luxe Beat magazine, So Scottsdale! magazine, Uptown magazine and AAA Highroads.
Key point: She includes local calendar alerts on her webpage and requires high-resolution photos for nearly everything she does.

Michelle Glicksman, former editor of So Scottsdale! and Scottsdale Health magazines, Michelle has been in the media for more than 20 years and did you know that she used to do television reporting? She actually started out at a CBS affiliate station in upstate New York!
Key Point: If you are sending details about an event, make sure all the details are in the email , including the website of the event/location.

Lisa Polacheck is the editor of Where magazine which is described as the voice of what to do in the Valley, including information for locals and for out of town visitors.
Key point: She requires high-resolution photos for everything and needs links that don’t expire (especially in seven days).

Dena Roché is a luxury lifestyle freelance writer who writes regularly for publications such as Modern Luxury, Great Golf, Destination Weddings & Honeymoons, Life Refined and LuxeBeat.
Key point: Only pitch her if it is relevant and make the first two sentences exciting. If you don’t grab her attention in the first two sentences then she probably isn’t going to read the rest.

All five reporters highly suggested that you read the publications before you pitch them and that relationships really matter.  Once again this was a wonderful PRSA media breakfast!  Please share any additional details I couldn’t fit in!

Rachel Brockway
Rachel Brockway
Senior Account Executive Rachel is a native Arizonian, who enjoys spending time with her family, traveling, playing tennis, reading and social media. She’s a busy mom and is passing the idea of volunteerism onto her son. Check out Rachel's Full Bio

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