Llamas Become the “It” Animal

My First Grown-Up Job
September 29, 2016
#MediaMonday – Lauren Saria
October 3, 2016
Show all


Who knew a year and a half ago that llamas running loose through Phoenix, generating national news as “Llama Drama,” would spark a trend for the camelid to become the “It” animal?

Sure, the Llama Trail near Sedona was named well before the 2015 incident. Note: a hike on the looped Llama Trail provides views of Bell Rock, Courthouse Butte and Cathedral Rock.  The two-, four- or six-mile round-trip is considered to be an easy to moderate hike.

Llamas were in the news again last month when Anna Dewdney, author of the Llama Llama children’s books, died after a 15-month battle with brain cancer. Her last wish:  “‘read to a child in lieu of funeral service.” Powerful.

Now we’re seeing llamas starring in national commercials as if they were puppies or kittens!

A talking llama, apparently representing all that is cool, is starring in a series of entertaining Bank of America spots touting the financial institution’s mobile banking app.

And, GEICO has alerted us that playing Marco Polo with Marco Polo is surprising.  Even more surprising is seeing that Polo’s mode of transportation to the pool was, you guessed it, a llama that’s seen peering over the pool fence.

I’m okay with the llama getting some limelight – but, in my book, the Clydesdales still rule.

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *