Useless Public Relations Terms
February 26, 2015
#MediaMonday – Tucson Foodie
March 2, 2015
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It seems like everyone stopped everything they were doing yesterday when the great llama chase of 2015 began. What started out as a simple news update turned into a news phenomenon in the matter of minutes.

Buzzfeed kept up an entertaining play-by-play on Twitter, CNN halted all news stories to cover the #LlamaDrama and so many brands kept up with the trends with hilarious, brand-endorsed Tweets.

Some of my favorites #LlamaDrama Tweets:

Llama Drama 1

Llama Drama 2

Llama Drama 3

Llama Drama 4

As silly as this was, llamas were trending on Twitter and Facebook in the matter of minutes… and several brands were not afraid to jump in the game! This is a perfect example of why real-time posts are so important in today’s social media world. But, make sure you are using the hashtag/trending topic correctly – you don’t want to be a cautionary tale like Digiorno!

Update: Three years later and the HMA Public Relations team still uses the #LlamaDrama fiasco as an example of what a newsworthy event is and why situations like this supersede all other news stories that were to be covered that day.

Kelly Potts
Kelly Potts
A former HMA Public Relations employee.

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