It seems like everyone stopped everything they were doing yesterday when the great llama chase of 2015 began. What started out as a simple news update turned into a news phenomenon in the matter of minutes.
As silly as this was, llamas were trending on Twitter and Facebook in the matter of minutes… and several brands were not afraid to jump in the game! This is a perfect example of why real-time posts are so important in today’s social media world. But, make sure you are using the hashtag/trending topic correctly – you don’t want to be a cautionary tale like Digiorno!
Update: Three years later and the HMA Public Relations team still uses the #LlamaDrama fiasco as an example of what a newsworthy event is and why situations like this supersede all other news stories that were to be covered that day.