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Photo Credit: ESPN

Photo Credit: ESPN

The annual ESPN Magazine “Body Issue” is always an attention grabber.

Now in its fifth year, some even say it has overtaken the likes of the Sports Illustrated “Swimsuit” issue and People’s “Sexiest Man Alive” issue in its ability to create talk by the water cooler.

In looking at the sneak peek of this year’s edition – out Friday – if it wasn’t creating buzz in your circles before, it will this year.


Amidst the toned, naked bodies of Larry Fitzgerald, Michael Phelps and Serge Ibaka is a homerun of a PR move. A big one. Literally and figuratively.

ESPN put homerun-hitting, saturated fat –loving Prince Fielder on one of its collectable covers.

Weighing in at nearly 300 pounds, MLB First Baseman Fielder has long been criticized for his size. (The way he is dogged by fat jokes, you would think he was a normal-sized woman in Hollywood, for goodness sakes.)

Pundits are weighing in. Memes are already making the social media rounds. Even mainstream media is taking notice.

In our media training programs here at HMA, we talk to clients about “what makes news.”

This story, while not breaking or life-altering information is my very favorite element of the “what makes news” list – oddity.

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

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