November 14, 2012
What Social Media is Not
November 16, 2012
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I live in a small condo complex in South Scottsdale.  The kind of complex where the neighbors actually know each other (and like each other) and get together regularly.

We have an every-other-year yard sale and last weekend was the big event.  Basically, whoever wants to participate brings their “trinkets and treasures” to the front lawn and sells.  You are responsible for your own set-up, tear-down, price-setting and money-collecting.

I always participate, more for the camaraderie than the money.  And it gives me a great excuse to get rid some of my stuff and to hang out with my neighborhood pals.




I observed some interesting things this year that I think can relate to any of us who has to distinguish ourselves among others in our industry, how to ensure a client or prospect selects us over anyone else and what drives that buying-decision.


  1. No matter how awesome you think your “offering” might be, the ultimate decision is really up to the buyer.
  2. Presentation does play a factor in the decision-making process.  Do you just throw it together at the last minute or do you really take the time to customize a presentation?
  3. We place a value on what we do. How willing are you to negotiate price to make a sale? Should you negotiate?
  4. Change things up a bit.  If the idea you went in with isn’t working any more, try something new.  Sometimes a slight shift in thinking will make all the difference.
  5. Collaboration is a good thing – share resources, offer recommendations and support others. Great success can come from the effort.

I took the unsold merchandise from all of us and donated it to the Boys & Girls Clubs of Greater Scottsdale Thrift Shop. Hopefully, it will generate a little cash for one of my favorite nonprofits and other families will make memories from our “treasures.”

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

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