I live in a small condo complex in South Scottsdale. The kind of complex where the neighbors actually know each other (and like each other) and get together regularly.
We have an every-other-year yard sale and last weekend was the big event. Basically, whoever wants to participate brings their “trinkets and treasures” to the front lawn and sells. You are responsible for your own set-up, tear-down, price-setting and money-collecting.
I observed some interesting things this year that I think can relate to any of us who has to distinguish ourselves among others in our industry, how to ensure a client or prospect selects us over anyone else and what drives that buying-decision.
I took the unsold merchandise from all of us and donated it to the Boys & Girls Clubs of Greater Scottsdale Thrift Shop. Hopefully, it will generate a little cash for one of my favorite nonprofits and other families will make memories from our “treasures.”