A new TV network may be in the works.
In an effort to circumvent the National Basketball Association’s salary cap rules, Cablevision, which owns the New York Knicks, is apparently preparing to offer Cleveland Cavaliers star LeBron James his own network.
NBA rules do not allow the Knicks to offer more money to James than the Cavaliers when his contract with the Cavs expires after next season.
If this actually happens, entities such as Nike could begin producing their own programming for what would appear to be perfect venue.
Stay tuned to find out what happens next.