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Abbie with client Carrington College on an LAMSTAIH Inspiration SafariGrowing up, the adage “Silence is Golden” drove me insane. While I understand the importance of keeping one’s mouth shut during movies and when tempted to tell mom her outfit makes her look a wee bit heavy, I have always been a firm believer that – in many cases – talk is anything but cheap.

In fact, I live by my own little golden rule: “Silence may be golden, but talk ain’t always cheap. Open your mouth and share your brilliant ideas.”

Along this same vein, I have always been kind of perplexed by the “Don’t Sweat the Small Stuff” concept. Again, I get the idea of limiting all factors that induce anxiety and agita. Stress sucks. Stress kills. I get all of that. What I don’t get is why sweating the small stuff has to be all bad? Some of the best ideas come from the smallest of things, and many are worth a little sweat here and there. (Hey, I live in Arizona. I sweat 10 months out of the year anyway.)

That is why I was THRILLED to learn about LAMSTAIH (no clue how to say it – we pretend it rhymes with Namaste) during a client’s content summit last week.

What does it mean, you ask?

Look At More Stuff.

Think About It Harder.

The concept takes into account that creative types are often assumed to be the ones to develop the most groundbreaking of ideas. BUT, if you empower your entire team – whether at a giant corporation or small mom-and-pop store – to LAMSTAIH, you are giving everyone the chance to be inspired.

Inspiration, of course, is key in innovation.

And good ideas are good ideas.

So, how can you LAMSTAIH a little more at your office?

This article gives some great tips – including my two faves: taking an “inspiration safari” and playing a game of “the worst idea” ever.

So, who’s in to sweat a little bit of the small stuff here and there with me?

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

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