Nothing brings me quite as much joy as the Los Angeles Lakers doing or saying something stupid.
Now, I have nothing against the late, great Dr. Jerry Buss (in fact, did a little homage to him on this very blog a few years ago), and like the rest of the world, I find it impossible not to love Magic Johnson (and his son, E.J!) and Jerry West.
However, I hate Kobe Bryant with the fire of a thousand suns. And yes, a major reason is “the incident” in Denver all those years ago.
But this isn’t a post about morality. It is about businesses and social media.
In 2015, it is insane to me to think that a major business or brand would not use social media channels to vet a potential job candidate – especially such a high-profile brand as the Lakers.
But they didn’t. And they missed a WHOPPER of a red flag.
Last week, the Lakers drafted Larry Nance, Jr. to be a member of their team. They had worked him out, interviewed him and scouted him for years.
But here is the thing – they admittedly didn’t bother to check his social media presence.
If they did, it would have taken them about 10 minutes to find this tweet from Nance about Bryant a year or so ago: “Gee I sure hope Kobe can keep his hands to himself in Denver this time. #rapist”
That should make for an interesting first practice, given Bryant is coming back from an injury and ready to play (with Nance) as soon as pre-season workouts begin.
The Lakers GM has already had to address the tweet about a dozen times that I have heard, where he has admitted they didn’t review any of Nance’s or other players social media pages in advance of the draft, and the work they are doing with their PR team to address the issue and move forward.
Senior Account Executive
Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some.
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