Being a communicator, I love good storylines.
Being a strategic communicator, I love good storylines with an overarching goal even more.
That is why I am absolutely obsessed with the daily updates on LeBron James’ future.
Will he stay in his hometown of Cleveland, ensuring their team a bright and financial sound future? – just drips with the “loyal boy doing right by his people” storyline favored by Disney movies.
Will he move to New York and dethrone Jeter and/or A-Rod as the hottest thing in the single biggest marketing Mecca in the world? – is such a hot proposition, I bet Jay-Z (a minority Nets owner) and that Russian billionaire (the majority Nets owner) already have a dozen or so million set aside to turn Times Square into a giant welcome mat.
But the most exciting storyline for this writer? The L.A. Clippers.
The much-maligned, bottom-feeder of the basketball world is the single, best storyline I have seen thus far in the LeBron Lottery or 2010.
They are the ultimate storyline – down on their luck, underdogs to the Lakers (and Kobe), national laughing stock, would-be superstar that would make great sidekick, and the list goes on…
And now, think about it strategically.
If LeBron stays in Cleveland, it will be more of the same.
If LeBron heads to Chicago, he will always be in Jordan’s shadow. And if isn’t, there will always be Jordan sycophants making the argument about who is really the greatest player ever.
But, if he goes to the Clippers, he will be literally putting a team on the map and dueling Kobe for media and basketball dominance IN THE SAME ARENA. And in the same city! Plus, it’s Hollywood! Can you imagine Laker-a-holic Jack Nicholson cheering on the Clippers? Oh, and one more thing – David Geffen (as in media mogul extraordinaire) may buy the Clippers to give it the team even more razzle dazzle!
I am usually not jealous of journalists – they have a hard job these days. But, I would give just about anything to be an L.A. Times sports reporter, blogger or even intern today. However, I would also love to be on his public relations team this summer helping craft all of those storylines and seeing them play out to the ultimate goal!
How about you?