A Tip for Tuesday – Flowtown
June 15, 2010
30 Years, 30 Things: Bowl for the Patrol!
June 17, 2010
Show all

Being a communicator, I love good storylines.

Being a strategic communicator, I love good storylines with an overarching goal even more.

That is why I am absolutely obsessed with the daily updates on LeBron James’ future.

Will he stay in his hometown of Cleveland, ensuring their team a bright and financial sound future? – just drips with the “loyal boy doing right by his people” storyline favored by Disney movies.

Will he actually move to Chicago and play in the House of Jordan? – is a more provocative storyline focusing on “out with the old guard and in with the new” in a very major sports town.

Will he move to New York and dethrone Jeter and/or A-Rod as the hottest thing in the single biggest marketing Mecca in the world? – is such a hot proposition, I bet Jay-Z (a minority Nets owner) and that Russian billionaire (the majority Nets owner) already have a dozen or so million set aside to turn Times Square into a giant welcome mat.

But the most exciting storyline for this writer? The L.A. Clippers.

The much-maligned, bottom-feeder of the basketball world is the single, best storyline I have seen thus far in the LeBron Lottery or 2010.

They are the ultimate storyline – down on their luck, underdogs to the Lakers (and Kobe), national laughing stock, would-be superstar that would make great sidekick, and the list goes on…

And now, think about it strategically.

If LeBron stays in Cleveland, it will be more of the same.

If LeBron heads to Chicago, he will always be in Jordan’s shadow. And if isn’t, there will always be Jordan sycophants making the argument about who is really the greatest player ever.

If LeBron heads to New York/New Jersey, he will be a bit of a sell-out. And let’s face it, we all hate New York teams.

But, if he goes to the Clippers, he will be literally putting a team on the map and dueling Kobe for media and basketball dominance IN THE SAME ARENA. And in the same city! Plus, it’s Hollywood! Can you imagine Laker-a-holic Jack Nicholson cheering on the Clippers? Oh, and one more thing – David Geffen (as in media mogul extraordinaire) may buy the Clippers to give it the team even more razzle dazzle!

It is almost too much.

I am usually not jealous of journalists – they have a hard job these days. But, I would give just about anything to be an L.A. Times sports reporter, blogger or even intern today. However, I would also love to be on his public relations team this summer helping craft all of those storylines and seeing them play out to the ultimate goal!

How about you?

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio


  1. And, of course, I wouldn’t mind LeBron in Phoenix. That is the best case scenario, but hey – I am focusing on only possible outcomes for this blog. As ALWAYS…GO SUNS!!!

  2. Greg Esposito says:

    I love this take. From a fan perspective the idea of watching Kobe and LeBron battle it out in the same building for not only the title of most beloved in LA but for the title of best player in the NBA is exciting.

    I’m a huge fan of rooting for the underdogs, thus why I’m an avid Phoenix sports supporter, and the idea of one of the best in the game turning down everyone to go take on the challenge of turning around the league’s biggest loser is thrilling. It would have been like Paul McCartney joining Sugar Ray in hopes of making them more than a flash in the pan musically. It would be like a top Hollywood star joining the cast of any NBC show in hopes of saving the network. Bottom line it would be exciting.

    Plus, from public relations standpoint it would be a win for everyone in LA. Both the Clippers and the Lakers, local businesses and local media would all find themselves in the middle of the greatest publicity situation they could ever imagine.

    If LA isn’t salivating over the possibility of this, they aren’t very savvy when it comes to sports.

  3. hmatime says:

    Great points – as an expert, do you really think this can happen? Or, as The Herd was saying yesterday…LeBron never went to college so never got to be wined/dined/recruited so he is just doing that for some summer fun?

  4. Donald Sterling has been burned over and over by free agent signings. Maybe this would turn the tide for what Charles Barkley called “The Paper Clips.” I don’t see the Clippers/Lakers becoming a rivalry similar to the Celtics/Lakers, but it sure would be a great start!

  5. Bob says:

    First of all, I think LeBron will not return to Cleveland. And I think he will be making the right move. He has given them his best over the past 7 years and been rewarded with what? The front office has put a rag-tag collection of talent around him and made some head-scratching moves to say the least. LeBron has been the NBA’s best player for at LEAST the past 2 seasons and has not been past the 2nd round of the playoffs (much like Kobe in the mid-2000s) because he has had almost no help from his teammates.
    That having been said, I think the Clippers scenario is a great story, but as Bill Simmons wrote in an open letter to Blake Griffin before last year’s draft (http://tinyurl.com/lf2bf6), you don’t want to go to the franchise that has been an NBA graveyard. And there is a lot of question regarding Sterling’s willingness to sell the team. He has been quoted many times along the lines of “I buy things, I don’t sell them.” This is hardly the first rumored sale of the Clippers by Sterling, and none previous have resulted in anything more than talk.
    I think New Jersey would be sort of a “Clippers-east” scenario, only with a billionaire owner who says he wants to spend $$ and a brand new arena in Brooklyn for LeBron to call his own. But I think Chicago is the likeliest scenario. Playing in Michael Jordan’s shadow will motivate LeBron, as will the chance to restore the greatest NBA franchise of his lifetime to greatness. Now THAT’S a good storyline.

  6. Bob – totally agree. But – what about LeBron AND Barkley with the Clippers? Now that, I would fly to LA to see!! Bickely reporting on that fun tidbit today.

Leave a Reply

Your email address will not be published. Required fields are marked *