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Kilt LiftersCommunity relations and engagement activities are key components to many overall communications campaigns.

While attending the recent Public Relations Global Network (PRGN) meetings in Seattle, I came across what I found to be quite a creative campaign for the Ronald McDonald House Charities of Western Washington and Alaska, the fourth annual "Men in Kilts" fundraiser benefiting the organization.

With Q13 Fox Seattle serving as the media partner, the organization enlisted the support of 14 teams of local business leaders, athletes and members of the media over a three-week period to wear kilts in hopes of getting the public to vote for them.

Each vote, via the Q13 website, was worth $10.

I happened to watch several segments in which Bill Wixey, morning anchor, and Adam Gehrke, morning traffic reporter for Q13, modeled their kilts on-air.  They invited Brad Evens and Roger Levesque of the Major League Soccer’s Seattle Sounders to join them. It was fun to watch.

Kudos for a creative effort that certainly raised awareness for the Ronald McDonald House Charities of Western Washington and Alaska and raised more than $80,000 this year and $300,000 since its inception to help fund the organization.

Have you ever come up with something as clever?

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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