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Photo credit: has been interviewing for our summer intern and to fill an account coordinator position.  This is generally a good time of year to find competent talent – the soon-to-graduate seniors and recent graduates are still on the market.

We saw several candidates for both positions.  And those that stood out, did so for a few very specific reasons.

They came prepared for the interview having researched our company, had a notebook and something to write with, had valuable questions to ask AND dressed appropriately for the job.

And why do I bother pointing that out?  Because everyone I interviewed looked great on paper with a well-written resume and portfolio of work samples.  But it takes more than that to get a job, you need to show up to the interview acting like you want the job.

One of the best questions one of the candidates asked me was what was I looking for in a successful candidate?  Three things, in this order:  culture fit, gut instinct or intuition, and desire to succeed.

Yes, I want you to know and understand the public relations industry, but you’re going to get the chance to improve upon that during your time here.  But I can’t teach the other stuff – you’ve either got it or you don’t.

To be successful in your job search, you need to demonstrate that you want the job more than anyone else does.  You need to be creative, you need to be prepared and you need to demonstrate that selecting you is the best decision for my company.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio


  1. David Landis says:

    I also make sure they write a thank you. Those that don’t, won’t get hired at LCI. Take a look at my blog about this very topic, “10 Reasons You Won’t Be Hired At Our PR Firm”:

  2. David — us, too. And I’m surprised how many don’t bother to write one.

  3. I have interviewed over 5000 people and hired a ton. I have 5 thank you s in my inbox. Over 50% of all applicants regardless of salary no show firm appointments. People do not know how to interview period. See my blog at my website for the many posts I have discussed this issue.

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