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redskins-helmetThe first NFL Preseason games are just days away.

My fantasy draft is in just a few weeks.

I am ready for some FOOTBALL!

But you know what I am not ready for – any games where RGIII is quarterbacking.

For those of you who don’t get the reference, Robert Griffin III (RGIII) is the starting quarterback for the Washington Redskins, an 82-year-old NFL franchise with a woefully offensive name.

In recent years, the debate as to whether the team should change its name (you know, so it isn’t a freaking RACIAL SLUR) has not only been brewing, but hitting its boiling point a thousand times over.

Now, we can debate the marketing value of this brand versus the PR hit it has been taking until we are blue in the face.

But that is not what this blog is about.

This blog is about, perhaps, the most spineless television network of all time and its decision to throw its NFL broadcasters and analysts under the bus in a bizarre way.

You see, CBS – who is set to air five Redskins games nationally this season – wants to look like a good guy. But, the only way the brass thinks they can do that is to straddle the fence on the issue. As such, CBS has declared it will allow its announcers to determine whether they want to use the word “Redskins” during their broadcasts or not.

You know, because Greg Gumbel, Boomer Esiason and company are trained to make that decision for a network.

So, let me get this straight – CBS wants former football players-turned-talking heads and sports reporters to:

a)      Choose to say the name and face public scorn

b)      Choose not to say the name and face public scorn

c)      Have to remember to either say or not say the name while talking about plays on the football field?

Only thing I can think of is CBS Sports is ready to clean house, and based on how viewers react to the use or non-use of the “R-word,” they will get to do so in about six months.

Am I crazy, or is this a completely spineless move by the broadcasting giant?

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

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