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Justin Timberlake brought MySpace back. And by “brought MySpace back,” I mean he sent out a tweet saying check out the new MySpace (Specific Media Group and JT bought the company in 2011). When this tweet went out – it quickly became a hot topic in the office.

As Steph (our resident Justin expert) said, “He brought sexy back, so why not MySpace too?” Katie and I were curious to see if MySpace had anything to offer businesses or clients. With so many social media platforms out there, it is hard to keep up with what is the best option!

So, I went and followed JT’s advice, and signed up for a MySpace. I felt like I was traveling back in time to ninth grade (2005 for me) all over again. Truthfully, it does not appear that much has changed on MySpace- except the design. There is still the option for a profile song, your ‘top 8’ of friends (or connections as it is called now), your bio and status updates.


There is no real place for most businesses to promote themselves – unless you are an artist, own a club, concert venue or are a concert promoter. MySpace would be perfect for Music PR, but that’s it. I don’t see any benefit from Starbucks or even Paula Deen joining MySpace. Facebook and Twitter have better options for all types of businesses and people. Facebook knows what they are doing – and I don’t see any social media becoming the “new” Facebook anytime soon.

Quick facts about Facebook and MySpace:

  • Currently, there are 50 million MySpace users and 1.1 billion Facebook users.
  • MySpace was launched in 2003, Facebook in 2004.

In the words of Alison:  “Someone once said ‘you can’t go home again’ and Bon Jovi seems to think you can, but I’m still not going back to MySpace.”

Will you be using MySpace for yourself or your clients anytime soon?

Kelly Potts
Kelly Potts
A former HMA Public Relations employee.

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